Services · Property Audit
The job is to read the company, not just the asset.
Initial diagnosis, background audit, and digital execution. Three steps. Each is valuable on its own. The next is up to you. In Spanish or English.
The flow of areas
01
Initial diagnosis
Preliminary review in 1-3 business days. Enough to reveal large gaps and decide the next step with data.
02
Background audit
5-10 business days. Entire company or individual asset. Delivery of analysis, proposal, plan, and content bonus.
03
Digital execution
If the reading requires it. Via AREA.click — the sister brand that builds. It is not a condition of the audit.
Every step is worth it on its own. You decide the next one.
Most projects pencil out on paper. Then the market votes.
The demand it entailed, the competition it did not map, the positioning it guessed, the digital presence that fell behind. That is where companies and projects bleed. The audit delivers the reading before committing more capital, backed by having truly bought, sold, designed, and processed.
Incoming product · 1–3 business days · $4,500 MXN
Initial diagnosis
If you are still unsure whether to go all-in, start here. Preliminary company or specific asset review, delivered in 1-3 business days. Enough to reveal major gaps and decide on the next step with data.
What you receive
- Preliminary analysis of the company or asset: market position, digital presence, direct competition, visible gaps.
- Scheduled 45-minute call to present prioritized findings and recommendations.
- AI Engine Visibility Readings: How ChatGPT, Claude, Perplexity, and Gemini See and Cite Your Company. Hardly anyone is auditing; it is becoming increasingly important.
- Brief overview of the relevant sub-market: three to five points of immediate context affecting your decision.
- Top 3 levers prioritized by impact versus effort.
- Reading your closest competitor: what they are doing wrong that you could leverage.
The diagnostic fee will be credited in full toward the fund audit price if you decide to proceed.
Main product · 5-10 business days
Background audit
Full reading, in one of two scopes. Ready in 5-10 business days. Delivery of four pieces: analysis, proposal, plan, and bonus.
Scope 1
Full company
Pipeline, portfolio assets, market positioning, end-to-end digital presence, deep competition, operations, and reputation. Prioritized action plan.
1,400,000 – 3,000,000 MXN
According to the size and complexity of the organization.
Scope 2
Individual active
A project, a building, a plaza, a hotel, a residential development. Full analysis of the asset and its immediate context, with a recommended decision.
$20,000 – $60,000 MXN
Depending on the complexity and depth required.
Modules covered by the audit
- Inventory and market positioning: what you have, where it fits, who it truly competes against.
- Digital presence: website, GBP, SEO, AEO, GEO, conversion, AI search engine presence.
- Deep competitive reading: including the competitor no one thought of.
- Operational and reputational, where applicable: occupation, trafficking, reviews, brand perception.
- Prioritized action plan: sequence, timing, and dependencies.
The audit delivers four pieces
- Analysis What it has and what it lacks, documented.
- Proposal the specific levers that drive the outcome, prioritized.
- Plan: Sequence, timing, and dependencies for execution.
- Bono: Initial content ready to start digital correction — a site post, a Google Business post, and a short video script.
Next step, when applicable
If the reading points to a digital work, AREA.click builds it.
AREAS prescribes; AREA.click executes. Real estate websites made to perform one task well: get the right tenants, attract visitors, sell units, move occupancy. A single property may need more than one site. Construction only happens if reading asks for it; it is not a condition of the audit.
Who is the audit for?
The audit adapts. This is what it typically reveals according to its role.
Developer
Project pipeline, firm positioning, corridor demand analysis, competitive map, digital presence. Audits can cover the entire company or a specific project before moving capital.
Broker or agency
Inventory in the market, real competitive analysis, brand's digital presence, prospect perception, conversion. Why an asset does not move and what to change to make it move.
Operator
Hotels, plazas, offices. Traffic readings, occupancy, reservations, tenant mix, reputation, digital channels. Find out why the space is not performing and what to fix first.
Private owner
An asset and a decision: sell, rent, redevelop, wait. Reading the asset in its immediate context, real options, and the clear recommendation. The decision is still yours.
Separate subscription
Corridor Intelligence
Bajío Industrial Corridor subscription with quarterly interpreted readings and alerts the same week when something material moves. For those who need to follow the corridor continuously, not just audit at a point in time. Product independent of the audit.
Estimated investment
Reference ranges. The final quote is custom-tailored according to scope and complexity.
| Product | Local (MXN) | International (USD) |
|---|---|---|
| Initial diagnosis | $4,500 | $300 |
| Background Audit · Individual Asset | $20,000 to $60,000 | $1,200 to $3,500 |
| Background audit · full company | $80,000 to $300,000 | $4,800 to $18,000 |
| Corridor Intelligence (monthly subscription) | $12,000 to $35,000 | $700 to $2,500 |
| Digital execution | Via AREA.click — quote separately | |
Audits and assessments: 70% upon signing, 30% upon delivery. The full cost of the initial assessment will be credited toward the in-depth audit if you decide to proceed.
Frequently Asked Questions.
What does the initial diagnosis include?
Preliminary analysis of the company or asset, 45-minute scheduled call, AI engine visibility scan, relevant sub-market briefing, top 3 prioritized levers, and closest competitor scan. Delivery in 1-3 business days.
How long does the full audit take?
Between 5 and 10 business days depending on scope and complexity. A full company takes longer than an individual asset.
What happens after the audit?
Receive the four pieces: analysis, proposal, plan, and bonus. If the reading points to digital work — new website, positioning, online presence — AREA.click, the sister brand, builds it. The construction only happens if the reading calls for it; it is not a condition of the audit.
How do I pay?
Audits and assessments: 70% upon signing, 30% upon delivery. The full cost of the initial assessment will be credited toward the price of the in-depth audit if you decide to proceed.
Who is the audit for?
For developers, brokers, real estate agencies, operators (hotels, plazas, offices), and private owners. Applies to the entire company or to a specific individual asset.